Tourist Attraction in Sydney-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Tourist Attraction in Sydney. Answer: Introduction Sydney tower also famously known as Sydney Eye Tower, AMP Tower, Westfield Centrepoint Tower or just Centrepoint is the tallest structure in Australia and second tallest tower in Southern hemisphere. Sydney tower is also a member of World Federation of Great Towers. The height of the tower is 309 m (1014 ft) above Sydney central business district (CBD) is located in Market Street. Built in the year 1981 it took 11 years to complete this humongous project with an estimated cost of approx 26 million Australian dollars. Design and constructed by Donald Crone and Associates the Sydney tower was opened to general public in the year 1981. Golden turret on the tower top has a maximum capacity of 960 people. It is connected to three high velocity double Decker lift which regulates in high, low and moderate speed depending on the wind velocity (Amelung Nicholls 2014). SWOT Analysis SWOT analysis will determine the strength, weakness, opportunity and threat of the Sydney Tower will help to understand what Sydney Tower have to offer to its visitors and also an internal assessment of the Sydney Tower Strength The greatest strength of Sydney tower lies in its heritage as a tourist place with a 45 minutes guided tour of the Skywalk with an experienced guide that have to offer a breathtakingly beautiful scenic beauty of the entire city and suburbs. In the skywalk, one can view skyline of Sydney such as Sydney Opera House, Hyde Park, Sydney Cricket Ground, Sydney Harbor Bridge etcetera. Along with this Sydney tower, have Dinning and bar counters, restaurants, and Studio. 360 bar and Dinning offers view of the skyline of Sydney. Sydney Tower Buffet provides the luxury of buffet to the tourist. The Sydney tower also has the highest event space in the entire southern hemisphere and can hold guest up to 200 people as well as 156 sit-downs (Chen et al., 2013). Weakness The greatest weakness of the Sydney tower is the Mother Nature and natural calamities weather plays a major role as it can disrupt or close the place for uncertain period. Though the skyline authorities and tour organizer claims to provide the best experience and weather promise but who can guarantee weather. Australia home of the most envied climate still experiences Heavy Rain, Strong winds, Thunderstorms and White outs that hampers the sightseeing (Chung, 2013). Opportunity The larger number of crowed come to visit has increase with the inclusion of new and innovative approach given by the authority such as group tickets, events tickets, annual passes, combine sightseeing tickets and so on and so forth it would have the number of footfall in the site. The price of the ticket can be a drawback but the management is trying to provide the best price for all age group (Ma Hassink 2013). Threats Australian dollar have seen weakening against US dollar in the recent market scenario, which have decreased the Australian economic growth. Other threat would be different other tourist spot which have much to offer than just scenic beauty. The Sydney Tower is just a onetime visit site as it will be monotonous the next time apart from attending any functions or events (Baum, 2016). Market Segmentation and Target Audience The benefit of the market segmentation is needed to understand the want and need of the consumer, it will also help to determine market expense allocation efficiently, which would help to determine further development of the site and develop marketing strategies more precisely (Dredge Jamal, 2013). Way of Market Segmentation Nationality Demographics Lifestyle Equipment ownership Criteria of Market Segmentation Geographic Segmentation Psychographic Segmentation Demographic Segmentation Socio Culture Segmentation Product Related Segmentation The target market of the Sydney Tower is majorly in the age group of 8-15 and 35-55 this group of people has mid level lifestyle to high level lifestyle and comes from all around the world. The group of people would be adventure lover and thrill for heights References Amelung, B., Nicholls, S. (2014). Implications of climate change for tourism in Australia.Tourism Management,41, 228-244. Baum, T. (Ed.). (2016).Human resource issues in international tourism. Elsevier. Chen, B., Yang, Q., Wang, K., Wang, L. (2013). Full-scale measurements of wind effects and modal parameter identification of Yingxian wooden tower.Wind and Structures,17(6), 609-627. Chung, L. L., Wu, L. Y., Lien, K. H., Chen, H. H., Huang, H. H. (2013). Optimal design of friction pendulum tuned mass damper with varying friction coefficient.Structural control and health monitoring,20(4), 544-559. Dredge, D., Jamal, T. (2013). Mobilities on the Gold Coast, Australia: Implications for destination governance and sustainable tourism.Journal of Sustainable Tourism,21(4), 557-579. Ma, M., Hassink, R. (2013). An evolutionary perspective on tourism area development.Annals of Tourism Research,41, 89-109.